MARC状态:审校 文献类型:西文图书 浏览次数:10
- 题名/责任者:
- Advertising, concepts and strategies / Harold W. Berkman, Christopher Gilson ; consulting editor, M. Joseph Sirgy.
- 版本说明:
- 2nd ed.
- 出版发行项:
- New York : Random House, c1987.
- ISBN:
- 0394361652
- 载体形态项:
- xxiv, 614 p. : ill. (some col.) ; 27 cm.
- 个人责任者:
- Berkman, Harold E.
- 附加个人名称:
- Gilson, Christopher C.
- 论题主题:
- Advertising.
- 论题主题:
- Marketing.
- 论题主题:
- Commercial art.
- 中图法分类号:
- F713.8
- 一般附注:
- Gilson's name appears first on the 1st ed.
- 书目附注:
- Includes bibliographical references (p. 591-596) and index.
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