MARC状态：审校 文献类型：西文图书 浏览次数：33
- 题名/责任者:
- Contemporary advertising / William F. Arens, Courtland L. Bovee ; with the editorial collaboration of Jack J. Whidden.
- 版本说明:
- 5th ed.
- 出版发行项:
- Burr Ridge, Ill. : Irwin, c1994.
- ISBN:
- 025613412X
- 载体形态项:
- xxx, 573, [81] p. : ill. (some col.) ; 29 cm.
- 个人责任者:
- Arens, William F.
- 附加个人名称:
- Bovee, Courtland L.
- 论题主题:
- Advertising.
- 中图法分类号:
- F713.8
- 一般附注:
- Bov?ee`s name appears first on previous editions.
- 书目附注:
- Includes bibliographical references and indexes.
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