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Online Public Access Catalogue

题名/责任者:

Otto Kleppner's Advertising procedure.

版本说明:

9th ed. / Thomas Russell, Glenn Verrill.

出版发行项:

Englewood Cliffs, NJ : Prentice-Hall, c1986.

ISBN:

0136432557 :

载体形态项:

xvii, 665 p. : ill. (some col.) ; 27 cm.

统一题名:

Advertising procedure

附加非控制题名:

Advertising procedure.

丛编说明:

The Prentice-Hall series in marketing

个人责任者:

Russell, Thomas, 1941-

附加个人名称:

Kleppner, Otto, 1899- Advertising procedure.

论题主题:

Advertising.

中图法分类号:

F713.8

一般附注:

Includes index.

书目附注:

Bibliography: p. 627-629.

豆瓣简介：