MARC状态：审校 文献类型：西文图书 浏览次数：25
- 题名/责任者:
- Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
- 版本说明:
- 3rd ed., annotated instructor's ed. / Charles Pearce.
- 出版发行项:
- Englewood Cliffs, N.J. : Prentice Hall, c1995.
- ISBN:
- 0137232489
- 载体形态项:
- xxv, 815 p. : ill. (some col.) ; 27 cm.
- 个人责任者:
- Wells, William, 1926-
- 附加个人名称:
- Burnett, John, 1944-
- 附加个人名称:
- Moriarty, Sandra E. (Sandra Ernst)
- 附加个人名称:
- Pearce, Charles (R. Charles)
- 论题主题:
- Advertising.
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references and index.
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