MARC状态：审校 文献类型：西文图书 浏览次数：27
- 题名/责任者:
- Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- 版本说明:
- 8th ed.
- 出版发行项:
- Boston : Irwin/McGraw Hill, c2001.
- ISBN:
- 0072316020
- ISBN:
- 0072411732 (disk)
- ISBN:
- 0072416882 (book + disk)
- ISBN:
- 0071177949 (IE)
- ISBN:
- 0071180397
- 载体形态项:
- xxiv, 776 p. : ill. (some col.) ; 27 cm. + 1 computer disk (3 1/2 in.)
- 个人责任者:
- Hawkins, Del I.
- 附加个人名称:
- Best, Roger J.
- 附加个人名称:
- Coney, Kenneth A.
- 论题主题:
- Consumer behavior-United States.
- 论题主题:
- Market surveys-United States.
- 论题主题:
- Consumer behavior-United States-Case studies.
- 论题主题:
- Market surveys-United States-Databases.
- 中图法分类号:
- F737.1235
- 一般附注:
- Accompanying computer disk contains data in spreadsheet format from the annual DDB Needham Lifestyle survey.
- 书目附注:
- Includes bibliographical references and indexes.
- 系统细节附注:
- System requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0.
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