MARC状态：审校 文献类型：西文图书 浏览次数：51
- 题名/责任者:
- Professional english for marketing : 市场营销专业英语 / 沈铖, 刘晓峰编著
- 版本说明:
- 2nd ed.
- 出版发行项:
- 北京 : 机械工业出版社, 2016.
- ISBN:
- 9787111530497
- 载体形态项:
- ix, 220 p. : ill. ; 21cm.
- 变异题名:
- 市场营销专业英语
- 丛编说明:
- 致用·专业英语系列教材
- 个人责任者:
- Shen, cheng (沈铖).
- 附加个人名称:
- Liu, xiaofeng (刘晓峰).
- 论题主题:
- Marketing study.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references (p. 220).
- 摘要附注:
- TThe contents of this book cover marketing professional courses, is conducive to the master of marketing in the field of professional English knowledge. This book consists of 11 topics: marketing, consumer behavior, integrated marketing communications, contemporary advertising, sales management, brand management, marketing research, services, marketing, etc..
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