MARC状态：审校 文献类型：西文图书 浏览次数：49
- 题名/责任者:
- Digital sport marketing : concepts, cases and conversations / Alan Seymour and Paul Blakey.
- 出版发行项:
- Abingdon, Oxon ; New York, NY : Routledge, 2021.
- ISBN:
- 9781138701397
- ISBN:
- 9781138701403
- 载体形态项:
- xii, 247 pages : illustrations (black and white) ; 25 cm
- 个人责任者:
- Seymour, Alan, 1949- author.
- 附加个人名称:
- Blakey, Paul, 1969- author.
- 论题主题:
- Sports-Marketing-Technological innovations.
- 论题主题:
- Sports administration-Technological innovations.
- 中图法分类号:
- G80-05
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course"--
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