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题名/责任者:

Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton.

版本说明:

9th ed.

出版发行项:

Boston : McGraw-Hill/Irwin, c2003.

ISBN:

0072556641 (alk. paper)

载体形态项:

xvii, 120 p. : ill. ; 28 cm.

丛编题名:

McGraw-Hill/Irwin series in marketing

附加个人名称:

Purvis, Scott C.

附加个人名称:

Burton, Philip Ward, 1910-

论题主题:

Advertising.

论题主题:

Advertising copy-Evaluation.

中图法分类号:

F713.8

一般附注:

Includes index.

电子资源:

http://www.loc.gov/catdir/toc/mh031/2002026342.html

电子资源:

http://www.loc.gov/catdir/description/mh031/2002026342.html

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