江汉大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

International marketing / Philip R. Cateora, John L. Graham.

版本说明:

11th ed.

出版发行项:

Boston : Irwin McGraw-Hill, c2002.

ISBN:

0072398841

ISBN:

0071123121 (pbk.)

载体形态项:

xxv, 693 p. : ill. (some col.) ; 28 cm.

丛编说明:

The McGraw-Hill/Irwin series in marketing

丛编统一题名:

McGraw-Hill/Irwin series in marketing.

个人责任者:

Cateora, Philip R.

附加个人名称:

Graham, John L.

论题主题:

Export marketing.

论题主题:

International business enterprises.

中图法分类号:

F740.22

一般附注:

"International edition".

书目附注:

Includes bibliographical references and indexes.

豆瓣简介：