MARC状态:审校 文献类型:西文图书 浏览次数:10
- 题名/责任者:
- Marketing research / David A. Aaker, George S. Day.
- 版本说明:
- 2nd ed.
- 出版发行项:
- New York : Wiley, c1983.
- ISBN:
- 0471097403
- 载体形态项:
- xvii, 731 p. : ill. ; 24 cm.
- 丛编题名:
- Wiley series in marketing, 0272-2955
- 个人责任者:
- Aaker, David A.
- 附加个人名称:
- Day, George S.
- 论题主题:
- Marketing research.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
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