MARC状态：审校 文献类型：西文图书 浏览次数：28
- 题名/责任者:
- Essentials of pricing analytics : tools and implementation with excel / Erik Haugom.
- 出版发行项:
- London : Routledge, 2021.
- ISBN:
- 9780367363222
- ISBN:
- 9780367363239
- 载体形态项:
- 280 pages : illustrations ; 26 cm
- 其他载体形态:
- Online version: Haugom, Erik, 1982- Essentials of pricing analytics New York : Routledge, 2021. 9780429345319
- 个人责任者:
- Haugom, Erik, 1982- author.
- 统一题名主题:
- Microsoft Excel (Computer file)
- 论题主题:
- Pricing.
- 论题主题:
- Pricing-Computer programs.
- 中图法分类号:
- F714.1
- 科图法分类号:
- F714.1-39
- 书目附注:
- Includes bibliographical references (pages [274]-276) and index.
- 摘要附注:
- "This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price response functions, price optimization, markdown optimization, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations. This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximize profits. Online resources include Excel templates and PowerPoint slides for each chapter"--
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