MARC状态：审校 文献类型：西文图书 浏览次数：16
- 题名/责任者:
- Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
- 版本说明:
- 12th ed.
- 出版发行项:
- Englewood Cliffs, N.J. : Prentice Hall, c1993.
- ISBN:
- 0135175666
- 载体形态项:
- xix, 755 p. : ill. (some col.) ; 29 cm.
- 个人责任者:
- Russell, Thomas, 1941-
- 附加个人名称:
- Lane, W. Ronald, 1940-
- 附加个人名称:
- Kleppner, Otto, 1899- Advertising procedure.
- 论题主题:
- Advertising.
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references and index.
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