MARC状态：审校 文献类型：西文图书 浏览次数：29
- 题名/责任者:
- Engaging brands : a customer-centric approach for superior experiences / Michela Addis.
- 出版发行项:
- Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2020.
- ISBN:
- 9781138586987
- ISBN:
- 9781138587014
- 载体形态项:
- 276 pages ; 25 cm
- 个人责任者:
- Addis, Michela, author.
- 论题主题:
- Branding (Marketing)
- 论题主题:
- Customer relations.
- 论题主题:
- Consumer satisfaction.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
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