MARC状态：审校 文献类型：西文图书 浏览次数：23
- 题名/责任者:
- Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
- 出版发行项:
- New York : J. Wiley, c1998.
- ISBN:
- 0471592889 (hbk.)
- 载体形态项:
- xxii, 711 p. : ill., col. maps ; 26 cm.
- 个人责任者:
- Kotabe, Masaaki.
- 附加个人名称:
- Helsen, Kristiaan.
- 论题主题:
- Export marketing-Management.
- 论题主题:
- International business enterprises-Management.
- 中图法分类号:
- F740.2
- 书目附注:
- Includes bibliographical references and indexes.
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