MARC状态：审校 文献类型：西文图书 浏览次数：26
- 题名/责任者:
- Strategic marketing / David W. Cravens.
- 版本说明:
- 2nd ed.
- 出版发行项:
- Homewood, Ill. : Irwin, 1987.
- ISBN:
- 0256033706
- 载体形态项:
- xvii, 679 p. : ill. ; 24 cm.
- 个人责任者:
- Cravens, David W.
- 论题主题:
- Marketing-Decision making.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
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