MARC状态：审校 文献类型：西文图书 浏览次数：21
- 题名/责任者:
- Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
- 版本说明:
- 3rd ed.
- 出版发行项:
- Boston : Irwin, c1995.
- ISBN:
- 0256136963
- ISBN:
- 0256136971 (international students ed.)
- 载体形态项:
- xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.
- 个人责任者:
- Belch, George E. (George Eugene)
- 附加个人名称:
- Belch, Michael A.
- 附加个人名称:
- Belch, George E. (George Eugene). Introduction to advertising & promotion.
- 论题主题:
- Advertising.
- 论题主题:
- Sales promotion.
- 中图法分类号:
- F713.8
- 一般附注:
- Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
- 书目附注:
- Includes bibliographical references (p. 721-738) and indexes.
全部MARC细节信息>>