MARC状态：审校 文献类型：西文图书 浏览次数：16
- 题名/责任者:
- Managing global strategy : developing an effective strategy in international business / William H. A. Johnson.
- 出版发行项:
- New York, NY : Routledge, 2020.
- ISBN:
- 9780367468552
- ISBN:
- 9780367462857
- 载体形态项:
- 186 pages : illustrations (black and white) ; 23 cm
- 个人责任者:
- Johnson, William H. A., author.
- 论题主题:
- International business enterprises-Management.
- 论题主题:
- Strategic planning.
- 论题主题:
- Diversity in the workplace-Management.
- 中图法分类号:
- F276.7
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- Machine generated contents note: pt. 1 Setting the Context -- 1.Introduction to Strategy in a Global Context -- 2.Techniques for Analyzing the External Environment -- 3.Techniques for Analyzing the Internal Environment -- pt. 2 Creating the Strategy -- 4.Strategic Formulation -- 5.Developing a Global Strategy -- pt. 3 Implementation Issues for the Global Strategy -- 6.The Important Aspect of Culture -- 7.Cross-Cultural Communication -- 8.Managing Structure -- 9.Leadership, Motivation and Cross-Cultural Negotiation in the Global Context -- 10.Managing People in the Global Context -- 11.Managing Foreign Market Entry -- 12.Managing Alliances and Acquisitions.
- 摘要附注:
- "This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: Internal and external environmental analyses Cross-cultural communication Structural considerations Leadership and motivation Foreign market entry, mergers, alliances, and acquisitions Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author"--
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