MARC状态：审校 文献类型：西文图书 浏览次数：19
- 题名/责任者:
- The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook.
- 版本说明:
- 1st ed.
- 出版发行项:
- New York : Harper & Row, c1986.
- ISBN:
- 0060155221
- 载体形态项:
- xiv, 235 p. ; 25 cm.
- 个人责任者:
- Rodgers, F. G. (Francis G.)
- 附加个人名称:
- Shook, Robert L., 1938-
- 论题主题:
- Computers-Marketing-Case studies.
- 论题主题:
- Electronic office machines-Marketing-Case studies.
- 论题主题:
- Marketing-Case studies.
- 中图法分类号:
- F471.266
- 一般附注:
- Includes index.
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