MARC状态:审校 文献类型:西文图书 浏览次数:23
- 版本说明:
- 9th ed. / Thomas Russell, Glenn Verrill.
- 出版发行项:
- Englewood Cliffs, NJ : Prentice-Hall, c1986.
- ISBN:
- 0136432557 :
- 载体形态项:
- xvii, 665 p. : ill. (some col.) ; 27 cm.
- 统一题名:
- Advertising procedure
- 附加非控制题名:
- Advertising procedure.
- 个人责任者:
- Russell, Thomas, 1941-
- 附加个人名称:
- Kleppner, Otto, 1899- Advertising procedure.
- 论题主题:
- Advertising.
- 中图法分类号:
- F713.8
- 一般附注:
- Includes index.
- 书目附注:
- Bibliography: p. 627-629.
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