MARC状态：审校 文献类型：西文图书 浏览次数：53
- 题名/责任者:
- Digital type design for branding : designing letters from their source / Stephen Boss.
- 出版发行项:
- Boca Raton, FL : CRC Press, 2018.
- ISBN:
- 9780815365532
- ISBN:
- 9781498777209
- 载体形态项:
- 214 pages : color illustrations ; 23 cm
- 个人责任者:
- Boss, Stephen, author.
- 论题主题:
- Type and type-founding-Digital techniques.
- 论题主题:
- Branding (Marketing)
- 中图法分类号:
- TS801.4
- 书目附注:
- Includes bibliographical references.
- 摘要附注:
- "The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs"--
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