MARC状态：审校 文献类型：西文图书 浏览次数：24
- 题名/责任者:
- Globalization and cultural transfer : cultural change in China as seen in comparative sino-US advertising research = 全球化与文化移植 : 中美广告对比研究视角下的中国文化变迁 / 曾立人著.
- 出版发行项:
- 杭州 : 浙江大学出版社, 2012.
- ISBN:
- 9787308099509
- 载体形态项:
- 190 p. ; 24 cm.
- 变异题名:
- 全球化与文化移植 中美广告对比研究视角下的中国文化变迁
- 个人责任者:
- Zeng, Liren(曾立人).
- 论题主题:
- Cultural history.
- 论题主题:
- Advertisement.
- 中图法分类号:
- K270.3
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references (p. 176-190).
- 摘要附注:
- This book from the magazine advertisement visual culture of globalization on Chinese culture, study the impact of.By using questionnaires, choose 1979-1998 years the most influential magazine in 18, by a randomly selected sample of 262 issue of the magazine in 3916 ad selling point and the visual characterization analysis.
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