MARC状态：审校 文献类型：西文图书 浏览次数：15
- 题名/责任者:
- Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier.
- 出版发行项:
- Upper Saddle River, NJ : Prentice Hall, c1999.
- ISBN:
- 0023502517 (pbk.)
- 载体形态项:
- xix, 552, [18] p. : ill. (some col.) ; 28 cm.
- 个人责任者:
- Harrell, Gilbert D.
- 附加个人名称:
- Frazier, Gary L.
- 论题主题:
- Marketing-Management.
- 论题主题:
- Consumer satisfaction.
- 中图法分类号:
- F713.50
- 人大法分类号:
- 4910.122
- 书目附注:
- Includes bibliographical references and index.
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