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Online Public Access Catalogue

题名/责任者:

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

版本说明:

13th ed.

出版发行项:

Boston : Irwin/McGraw-Hill, c1999.

ISBN:

007228840X

ISBN:

0072281480 (CD-ROM)

载体形态项:

xxiv, 791, 31 p. : ill., maps ; 29 cm. + 2 computer laser optical disc (4 3/4 in.)

丛编说明:

The Irwin/McGraw-Hill series in marketing

丛编统一题名:

Irwin/McGraw-Hill series in marketing.

个人责任者:

Perreault, William D.

附加个人名称:

McCarthy, E. Jerome (Edmund Jerome)

论题主题:

Marketing-Management.

中图法分类号:

F713.5

一般附注:

Color maps in lining paper.

书目附注:

Includes bibliographical references (p. 743-786) and index.

系统细节附注:

System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.

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