MARC状态：审校 文献类型：西文图书 浏览次数：13
- 题名/责任者:
- Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
- 版本说明:
- 2nd ed.
- 出版发行项:
- Boston : Irwin/McGraw-Hill, c2000.
- ISBN:
- 0071169946
- ISBN:
- 0072312211
- 载体形态项:
- xxviii, 620 p. : ill. ; 26 cm.
- 个人责任者:
- Zeithaml, Valarie A.
- 附加个人名称:
- Bitner, Mary Jo
- 论题主题:
- Service industries-Marketing
- 论题主题:
- Customer services
- 论题主题:
- Marketing
- 中图法分类号:
- F719
- 书目附注:
- Includes bibliographical references and index.
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