江汉大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Foundations of marketing / John Fahy, David Jobber = 市场营销学 / 约翰·费伊, 戴维·乔布尔著, 孟韬译注.

出版发行项:

大连 : 东北财经大学出版社, 2015.

ISBN:

9787565418174

载体形态项:

369 p. : ill. ; 27cm.

变异题名:

市场营销学

丛编说明:

高等院校双语教学适用教材·工商管理

个人责任者:

Fahy, John.

附加个人名称:

Jobber, David.

附加个人名称:

Meng, tao(孟韬).

论题主题:

Foundations of marketing.

中图法分类号:

F713.50

书目附注:

Includes bibliographical references and index.

摘要附注:

This book is a total of 17 chapters, in the full absorption of domestic and foreign marketing theory on the basis of the latest results, the system described the new concept, new principles and methods of marketing, including marketing, customer concept, the development of marketing ideas, marketing scope of expansion, marketing technology innovation, etc..

豆瓣简介：