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Online Public Access Catalogue

题名/责任者:

Media management : a casebook approach / Stephen Lacy, Ardyth B. Sohn, Jan LeBlanc Wicks ; contributing authors, George Sylvie, Angela Powers, Nora J. Rifon.

出版发行项:

Hillsdale, N.J. : Lawrence Earlbaum Associates, 1993.

ISBN:

0805806598 (cloth)

ISBN:

080581308X (pbk.)

载体形态项:

xiv, 391 p. ; 25 cm.

丛编题名:

Communication textbook series

个人责任者:

Lacy, Stephen, 1948-

附加个人名称:

Sohn, Ardyth Broadrick, 1946-

附加个人名称:

Wicks, Jan LeBlanc.

论题主题:

Mass media-Management-Case studies.

中图法分类号:

G206.3

书目附注:

Includes bibliographical references (p. 372-383) and indexes.

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