MARC状态：审校 文献类型：西文图书 浏览次数：61
- 题名/责任者:
- Firms of endearment : how world-class companies profit from passion and purpose / Raj Sisodia, Jag Sheth, David Wolfe.
- 版本说明:
- Second Edition.
- 出版发行项:
- Upper Saddle River, New Jersey : Pearson Education, 2014.
- ISBN:
- 9780133382594
- ISBN:
- 0133382591
- 载体形态项:
- xxxiii, 281 pages : illustrations ; 24 cm.
- 个人责任者:
- Sisodia, Rajendra, author.
- 附加个人名称:
- Sheth, Jagdish N., author.
- 附加个人名称:
- Wolfe, David B., author.
- 论题主题:
- Strategic planning.
- 论题主题:
- Business planning.
- 论题主题:
- Business ethics.
- 中图法分类号:
- F27
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- Contains Dozens of New & Updated Case Studies Chosen through a Rigorous New Selection Process, Doinggood is great business. In industry after industry, today's best companies have discovered this-and they're leaving their short-sighted competitors in the dust. Firms of Endearment, Second Edition reveals how these remarkable companies are generating more of every form of value that matters: emotional, experiential, social, and financial. Not because it's "politically correct," but because it's the only path to long-term competitive advantage. These are companies people love to buy from, work for, and partner with. While others struggle, they are helping all their stakeholders thrive-and the marketplace has consistently recognized and rewarded them for it. This extensively updated book will help you apply the hard-won lessons these companies have learned over years, even decades. You'll learn how to combine a human-centered vision, resolute management, and an unswerving commitment to do right by everyone you touch-and how to translate these elements into astonishing levels of performance. Book jacket.
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