MARC状态:审校 文献类型:西文图书 浏览次数:18
- 题名/责任者:
- Cases in strategic marketing / David Rosenthal, Lew G. Brown.
- 出版发行项:
- Upper Saddle River, NJ : Prentice Hall, c2000.
- ISBN:
- 0130863599
- 载体形态项:
- xiii, 610 p. : ill. ; 26 cm.
- 变异题名:
- CSM
- 个人责任者:
- Rosenthal, David W.
- 附加个人名称:
- Brown, Lew G.
- 论题主题:
- Marketing-Decision making-Case studies.
- 论题主题:
- Marketing-Management-Case studies.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references.
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