江汉大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Dictionary of marketing, advertising and public relations / Frank Jefkins.

版本说明:

2nd ed.

出版发行项:

London : International Textbook Company, 1983.

ISBN:

0700202846

载体形态项:

311 p. ; 23 cm.

附加统一题名:

Dictionary of marketing anc communication.

个人责任者:

Jefkins, Frank William.

附加个人名称:

Jefkins, Erank William Dictionary of marketing and communication.

论题主题:

Marketing-Dictionaries.

论题主题:

Communication-Dictionaries.

论题主题:

Advertising-Dictionaries.

中图法分类号:

F713-61

一般附注:

Rev. ed. of: Dictionary of marketing and communication. 1973.

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