MARC状态：审校 文献类型：西文图书 浏览次数：17
- 题名/责任者:
- Contemporary marketing, wired / Louis E. Boone, David L. Kurtz.
- 版本说明:
- 9th ed.
- 出版发行项:
- Fort Worth, TX : Dryden Press, c1998.
- ISBN:
- 0030185971
- 载体形态项:
- 1 v. (various pagings) : col. ill. ; 29 cm.
- 个人责任者:
- Boone, Louis E.
- 附加个人名称:
- Kurtz, David L.
- 附加个人名称:
- Boone, Louis E. Contemporary marketing.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
全部MARC细节信息>>