MARC状态:审校 文献类型:西文图书 浏览次数:35
- 题名/责任者:
- Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.
- 出版发行项:
- Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2006.
- ISBN:
- 0805852166 (cloth)
- 载体形态项:
- xxxv, 405 p. : ill. ; 24 cm.
- 附加个人名称:
- Kahle, Lynn R.
- 附加个人名称:
- Kim, Chung-hyun, 1950-
- 论题主题:
- Consumers' preferences-Cross-cultural studies.
- 论题主题:
- Consumer behavior-Cross-cultural studies.
- 论题主题:
- Imagery (Psychology)
- 论题主题:
- Brand choice.
- 论题主题:
- Attachment behavior.
- 非控制主题:
- Image (Psychology)
- 中图法分类号:
- F713.55
- 书目附注:
- Includes bibliographical references and indexes.
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