MARC状态：审校 文献类型：西文图书 浏览次数：19
- 题名/责任者:
- Marketing challenges : cases and exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg. Optional personal computer software / John D. Claxton, Charles B. Weinberg.
- 版本说明:
- 2nd ed.
- 出版发行项:
- New York : McGraw-Hill, c1989.
- ISBN:
- 0070387893
- 载体形态项:
- xl, 671 p. : ill. ; 24 cm.
- 附加个人名称:
- Lovelock, Christopher H.
- 附加个人名称:
- Weinberg, Charles B.
- 附加个人名称:
- Claxton, John D.
- 论题主题:
- Marketing-Case studies.
- 论题主题:
- Marketing-Problems, exercises, etc.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references.
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