MARC状态：审校 文献类型：西文图书 浏览次数：29
- 题名/责任者:
- Producing new and digital media : your guide to savvy use of the web / James Cohen and Thomas Kenny.
- 版本说明:
- Second edition.
- 出版发行项:
- New York, NY : Routledge, 2020.
- ISBN:
- 9780367192334
- ISBN:
- 9780367192341
- 载体形态项:
- 278 pages : illustrations ; 24 cm.
- 其他载体形态:
- Online version: Cohen, James, Producing new and digital media Second edition. London ; New York, NY : Routledge, 2020. 9780429201226
- 丛编说明:
- A Focal Press book
- 个人责任者:
- Cohen, James, author.
- 附加个人名称:
- Kenny, Thomas, author.
- 论题主题:
- Internet-Popular works.
- 论题主题:
- Digital media-Popular works.
- 论题主题:
- Social media-Popular works.
- 论题主题:
- Internet users-Popular works.
- 中图法分类号:
- G206.2
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "Producing New and Digital Media is your essential guide to understanding new media, taking a deep dive into such topics as the cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. This cutting-edge text provides an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. In showing you how to navigate the world of digital media and complete digital tasks, this book not only teaches you how to use the web, but also helps you understand why you use it. Key features for the 2nd edition include: Coverage of up-to-date forms of communication on the web: memes, viral videos, social media, and more pervasive types of online languages. New chapters on YouTube influencers and on-demand subscription television. Each chapter has media literacy sidebars, sample assignments, and activities. Updates to the companion website additional materials for students and instructors Thoughtful, entertaining and enlightening, this is the fundamental textbook for students of new and digital media, digital culture and media literacy, as well as a useful resource for anyone wanting to understand and develop their presence in our digital world"--
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