MARC状态:审校 文献类型:西文图书 浏览次数:27
- 题名/责任者:
- International marketing blunders : marketing mistakes made by companies that should have known better = 国际营销失误案例解读 / Michael D. White ; 导读, 杨伶俐.
- 出版发行项:
- 上海 : Shanghai Foreign Language Education Press, 2009.
- ISBN:
- 9787544611145
- 载体形态项:
- v, v, 181 p. ; 26 cm.
- 变异题名:
- 国际营销失误案例解读
- 丛编统一题名:
- 简明商务英语系列教程.
- 个人责任者:
- White, Michael, 1951-
- 附加个人名称:
- Yang, Lingli
- 论题主题:
- Export marketing.
- 论题主题:
- International business enterprises-Management.
- 论题主题:
- Business failures.
- 中图法分类号:
- F740.2
- 一般附注:
- Originally published: Novato, Calif. : World Trade Press, c2002. under title: A short course in international marketing blunders : marketing mistakes made by companies that should have known better. 1885073607.
- 书目附注:
- Includes bibliographical references (p. 180-181)
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