MARC状态：审校 文献类型：西文图书 浏览次数：82
- 题名/责任者:
- Chaos monkeys : obscene fortune and random failure in Silicon Valley / Antonio Garci?a Marti?nez.
- 版本说明:
- First edition.
- 出版发行项:
- New York : Harper, an imprint of HarperCollinsPublishers, [2016]
- 出版发行项:
- ?2016
- ISBN:
- 9780062458193
- ISBN:
- 0062458191
- ISBN:
- 9780062669797
- 载体形态项:
- xi, 515 pages ; 24 cm
- 个人责任者:
- Garci?a Marti?nez, Antonio, author.
- 论题主题:
- Social media-Marketing.
- 论题主题:
- Online social networks.
- 论题主题:
- Internet industry-Biography.
- 论题主题:
- Internet marketing.
- 论题主题:
- Digital media.
- 论题主题:
- Marketing-Management.
- 论题主题:
- BIOGRAPHY & AUTOBIOGRAPHY-Business.
- 论题主题:
- BUSINESS & ECONOMICS-E-Commerce-Internet Marketing.
- 论题主题:
- Reichtum
- 论题主题:
- Medienwirtschaft
- 论题主题:
- 论题主题:
- Social Media
- 论题主题:
- Marketing
- 地理名称主题:
- Silicon Valley
- 地理名称主题:
- Silicon Valley (Etats-Unis)
- 中图法分类号:
- G206.3
- 一般附注:
- Includes index.
- 内容附注:
- Prologue: The garden of forking paths -- Part 1: Disturbing the peace. The undertakers of capitalism -- The human attention exchange -- Knowing how to swim -- Abandoning the shipwreck -- Part 2: Pseudorandomness. Let me see your war face -- Like marriage, but without the fucking -- Speed is a feature -- D-Day -- A conclave of angels -- The hill of sand -- Turning and turning in the widening gyre -- ?No pasara?n! -- The dog shit sandwich -- Victory -- Launching! -- Dates @Twitter -- Acquisition chicken -- Getting liked -- Getting poked -- The various futures of the forking paths -- Retweets are not endorsements -- The dotted line -- Endgame -- Part 3: Move fast and break things. Boot camp -- Product masseur -- Google delenda est -- Leaping headlong -- One shot, one kill -- Twice bitten, thrice shy -- Ads five-oh -- The narcissism of privacy -- Are we savages or what? -- O Death -- The barbaric yawn -- Going public -- When the flying saucers fail to appear -- Monetizing the tumor -- The great awakening -- Barbarians at the gates -- IPA> IPO -- Initial public offering: a reevaluation -- Flash boys -- Full frontal Facebook -- Microsoft shrugged -- Ad majorem Facebook gloriam -- Adio?s, Facebook -- Pandemonium lost -- Epilogue: Man plans and God laughs.
- 摘要附注:
- "The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent expose? of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world."--NoveList.
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