MARC状态：审校 文献类型：西文图书 浏览次数：65
- 题名/责任者:
- Marketing for China's managers current and future = 市场营销学 / Noel Capon, Willem Burgers, Yuhuang Zheng著.
- 出版发行项:
- 北京 : 北京大学出版社, 2012.
- ISBN:
- 9787301202852
- 载体形态项:
- xxvii, 314, 21 p. ; 25 cm.
- 变异题名:
- 市场营销学
- 丛编说明:
- 营销学精选教材
- 个人责任者:
- Capon, Noel.
- 附加个人名称:
- Willem, Burgers.
- 附加个人名称:
- zheng, Yuhuang(郑毓煌).
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes index.
- 摘要附注:
- This book will focus on the management, not only marketing, to enhance customer value and shareholder value as the main line, the new integrated marketing elements, defines a set of marketing principles to establish marketing strategy, and through a large number of cases, including the success and failure, combining the theory and practice of marketing, to help readers to understand and grasp the marketing.
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