MARC状态:已编 文献类型:西文图书 浏览次数:16
- 题名/责任者:
- Principles of marketing / Philip Kotler, Gary Armstrong.
- 版本说明:
- 9th ed.
- 出版发行项:
- Upper Saddle River, NJ : Prentice Hall, c2001.
- ISBN:
- 0130263125
- ISBN:
- 0130883689 (CD-ROM)
- 载体形态项:
- 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 computer optical disc (4 3/4 in.)
- 个人责任者:
- Kotler, Philip.
- 附加个人名称:
- Armstrong, Gary.
- 论题主题:
- Marketing.
- 科图法分类号:
- 29.419
- 书目附注:
- Includes bibliographical references and indexes.
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