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Online Public Access Catalogue

题名/责任者:

The native advertising advantage : build authentic content that revolutionizes digital marketing and drives revenue growth / Mike Smith.

出版发行项:

New York : McGraw-Hill, [2017]

ISBN:

9781259835681 (alk. paper)

ISBN:

1259835685

载体形态项:

xv, 202 p. ; 22 cm.

其他载体形态:

Online version: Smith, Mike, 1966- author. Native advertising advantage New York : McGraw-Hill, [2017] 9781259835698

个人责任者:

Smith, Mike, 1966- author.

论题主题:

Internet advertising.

论题主题:

Internet marketing.

中图法分类号:

F713.852

书目附注:

Includes bibliographical references and index.

内容附注:

Introduction -- What is native advertising? -- Native advertising: where it began, where it's going -- When is native advertising ok and when is it not ok? -- Disclosures, compliance, and legal issues -- How journalists are adapting -- A look at brands that have gone native -- Consumer reaction -- Best practices and recommendations.

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