MARC状态：审校 文献类型：西文图书 浏览次数：24
- 题名/责任者:
- Individual differences in sensory and consumer science : experimentation, analysis and interpretation / Tormod Naes, Paula Varela, Ingunn Berget.
- 出版发行项:
- Cambridge, MA : Elsevier Ltd. : Woodhead Publishing, 2018.
- ISBN:
- 9780081010006
- 载体形态项:
- ix, 250 pages : illustrations ; 24 cm
- 个人责任者:
- Naes, Tormod, author.
- 附加个人名称:
- Varela, Paula, author.
- 附加个人名称:
- Berget, Ingunn, author.
- 论题主题:
- Commercial products-Testing.
- 论题主题:
- Sensory evaluation.
- 论题主题:
- Consumer behavior.
- 论题主题:
- Consumer behavior-Mathematical models.
- 中图法分类号:
- TS207
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- Front Cover; Individual Differences in Sensory and Consumer Science: Experimentation, Analysis and Interpretation; Copyright; Contents; Acknowledgments; Chapter 1: Background and Overview; 1.1. Introduction; 1.2. Why Are Individual Differences Important in Sensory and Consumer Science?; 1.2.1. Preference Development; 1.2.2. Segmentation Beyond Liking; 1.2.2.1. Psychological Traits, Cognitive Styles, Attitudes; 1.2.2.2. Familiarity; 1.2.2.3. Emotions; 1.2.3. Individual Differences in Sensory Perception; 1.2.4. Situation and Context as a Driver of Individual Differences.
- 摘要附注:
- Individual Differences in Sensory and Consumer Science: Experimentation, Analysis and Interpretation presents easily readable, state-of-the-art coverage on how to plan and execute experiments that give rise to individual differences, also providing the framework for successful analysis and interpretation of results. The book highlights the different methodologies that can be applied and how to select the correct methodology based on the type of study you are performing, be it product research and development, quality control or consumer acceptance studies. Written by an experienced team of statisticians and sensory and consumer scientists, the book provides both academics and industry professionals with the first complete overview of a topic of ever-increasing importance.
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