MARC状态：审校 文献类型：西文图书 浏览次数：82
- 题名/责任者:
- Marketing (Third edition) / Dhruv Grewal, Michael Levy. = 市场营销学 / 杜鲁弗·格雷瓦尔, 迈克尔·利维著.
- 出版发行项:
- 北京 : 中国人民大学出版社, 2014.
- ISBN:
- 9787300216706
- 载体形态项:
- iv, 427 p. : ill. ; 28cm.
- 变异题名:
- 市场营销学
- 个人责任者:
- Grewal, Dhruv.
- 附加个人名称:
- Levy, Michael.
- 论题主题:
- Marketing study.
- 中图法分类号:
- F713.50
- 一般附注:
- 工商管理经典教材·市场营销系列; 教育部高校工商管理类教学指导委员会双语教学推荐教材
- 摘要附注:
- Today, the marketing campaign is the key to the successful delivery of products and services to customers, and this is the core of the book to explain to the reader, and through the column of each chapter to illustrate the case. In the third edition, the author provides a concise, effective and easy to understand method, through a clear framework, concise exposition to explain the principles of marketing. The increased readability in the form, including clear and lively style of typesetting etc.. The selected case information in the book is very rich, are too hot events.
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