MARC状态：审校 文献类型：西文图书 浏览次数：17
- 题名/责任者:
- Broadcast/cable programming : strategies and practices / Susan Tyler Eastman, Sydney W. Head, Lewis Klein.
- 版本说明:
- 2nd ed.
- 出版发行项:
- Belmont, Calif. : Wadsworth Pub. Co., c1985.
- ISBN:
- 0534033539
- 载体形态项:
- 529 p. : ill. ; 25 cm.
- 个人责任者:
- Eastman, Susan Tyler.
- 附加个人名称:
- Eastman, Susan Tyler. Broadcast programming, strategies for winning television and radio audiences.
- 论题主题:
- Television programs-Planning.
- 论题主题:
- Radio programs-Planning.
- 论题主题:
- Cable television-Planning.
- 中图法分类号:
- G22
- 一般附注:
- Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981.
- 一般附注:
- Includes indexes.
- 书目附注:
- Bibliography: p. [485]-513.
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