MARC状态：审校 文献类型：西文图书 浏览次数：22
- 题名/责任者:
- Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- 版本说明:
- 6th ed.
- 出版发行项:
- Chicago : Irwin, c1995.
- ISBN:
- 0256139725 :
- ISBN:
- 0256165475 (International Student Edition)
- 载体形态项:
- xix, 649 p. : ill. (some col.) ; 27 cm.
- 个人责任者:
- Hawkins, Del I.
- 附加个人名称:
- Best, Roger J.
- 附加个人名称:
- Coney, Kenneth A.
- 论题主题:
- Consumer behavior-United States.
- 论题主题:
- Market surveys-United States.
- 论题主题:
- Consumer behavior-United States-Case studies.
- 论题主题:
- Market surveys-United States-Case studies.
- 中图法分类号:
- F036.3
- 书目附注:
- Includes bibliographical references and indexes.
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