MARC状态：审校 文献类型：西文图书 浏览次数：37
- 题名/责任者:
- Biomimicry and business : how companies are using nature's strategies to succeed / Margo Farnsworth.
- 出版发行项:
- Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2021.
- ISBN:
- 9780367549206
- ISBN:
- 9780367552596
- 载体形态项:
- xii, 136 pages ; 20 cm
- 个人责任者:
- Farnsworth, Margo, 1959- author.
- 论题主题:
- Business planning.
- 论题主题:
- Biomimicry-Case studies.
- 中图法分类号:
- F272
- 中图法分类号:
- Q811
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- Making a living -- On mountain goats and citizenship: the Nike story of biomimicry -- What is biomimicry and why use it? -- Business from the wild: Interface, Inc. -- Spiraling into success: Pax Scientific -- Nurse sharks in your hospital: Sharklet Technologies -- The blackout and the bee: Encycle -- So what? -- Now what? -- One more thing.
- 摘要附注:
- "Biomimicry, the practice of observing then mimicking nature's strategies to solve business challenges, offers a path to healthy profit while working in partnership, and even reciprocity, with the natural world. Other books have described biomimicry, its uses and its benefits. This book is the first to show readers how to create their own biomimetic or bio-inspired solutions with clear benefits to the bottom line, the environment and people. Fashioned through storytelling, this book blends snapshots of five successful companies - Nike, Interface, Inc, PAX Scientific, Sharklet Technologies, and Encycle - who decided to partner with nature by deploying biomimicry, the practice of observing then mimicking nature's strategies to solve business challenges. The book details how they discovered the practices, introduced them to staff, engaged in the process and measured outcomes. The book concludes with challenges for readers to determine their own next steps in business and offers practical and useful resources to get there. By revealing the stories of each professional's journey with lessons they learned, then providing resources and issuing a challenge and pathway to do business better, this book serves as a tool for entrepreneurs, seasoned professionals and students to emulate nature's brilliance, apply it at work and contribute to a healthier, more prosperous world"--
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