MARC状态：审校 文献类型：西文图书 浏览次数：59
- 题名/责任者:
- Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
- 版本说明:
- 11th ed.
- 出版发行项:
- Burr Ridge : Irwin, c1993.
- ISBN:
- 025610509X
- ISBN:
- 0256128774
- 载体形态项:
- xxii, 763, 15, 14 p. : col. ill. ; 27 cm.
- 个人责任者:
- McCarthy, E. Jerome (Edmund Jerome)
- 附加个人名称:
- Perreault, William D.
- 论题主题:
- Marketing-Management.
- 论题主题:
- Marketing-United States-Management.
- 论题主题:
- Export marketing-Management.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references (p. 723-760) and indexes.
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