MARC状态：审校 文献类型：西文图书 浏览次数：15
- 题名/责任者:
- Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche.
- 版本说明:
- 2nd ed.
- 出版发行项:
- Boston : Irwin, c1996.
- ISBN:
- 0256206929 (Int'l students ed.)
- ISBN:
- 0256136920
- 载体形态项:
- xxiv, 392 p. : ill. ; 23 cm.
- 个人责任者:
- Walker, Orville C.
- 附加个人名称:
- Boyd, Harper W.
- 附加个人名称:
- Larreche, Jean-Claude.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.56
- 书目附注:
- Includes bibliographical references and indexes.
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