MARC状态：审校 文献类型：西文图书 浏览次数：46
- 题名/责任者:
- Applications in basic marketing : clippings from the popular business press.
- 出版发行项:
- Homewood, IL : Irwin, c1990-
- ISBN:
- 0072864710
- ISSN:
- 1099-5579
- 载体形态项:
- v. : ill. ; 26 cm.
- 起止卷期:
- 1990-
- 附加个人名称:
- McCarthy, E. Jerome, 1928- .
- 附加个人名称:
- Perreault, William D.
- 附加个人名称:
- McCarthy, E. Jerome (Edmond Jerome). Basic marketing.
- 附加个人名称:
- McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
- 论题主题:
- Marketing-Periodicals.
- 论题主题:
- Marketing-Management-Periodicals.
- 中图法分类号:
- F713.5
- 出版周期:
- Annual
- 一般附注:
- Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
- 一般附注:
- Published: Boston, Mass: McGraw-Hill/Irvin, <2003/2004>
- 书目附注:
- Includes bibliographical references.
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