MARC状态:审校 文献类型:西文图书 浏览次数:18
- 题名/责任者:
- Marketing research : text and cases / K.L. McGown.
- 出版发行项:
- Boston : Little, Brown [1982], c1979.
- ISBN:
- 0316559288
- 载体形态项:
- xiv, 432 p. : 26 cm.
- 个人责任者:
- McGown, K. L., 1943-
- 论题主题:
- Marketing research.
- 论题主题:
- Marketing research-Case studies.
- 中图法分类号:
- F713.5
- 一般附注:
- Reprint. Originally published: Cambridge, Mass. : Winthrop Publishers, 1979.
- 一般附注:
- Includes index.
全部MARC细节信息>>