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题名/责任者:

Kleppner's advertising procedure = 广告教程 / J. Thomas Russell, W. Ronald Lane.

版本说明:

13th ed.

出版发行项:

北京 : 清华大学出版社, 1997.

ISBN:

7302026769

载体形态项:

xviii, 799, 15 p. : ill. ; 26 cm.

变异题名:

Advertising procedure

变异题名:

广告教程

个人责任者:

Russell, Thomas, 1941-

附加个人名称:

Lane, W. Ronald, 1940-

附加个人名称:

Kleppner, Otto, 1899- Advertising procedure.

附加团体名称:

Fashion Institute of Technology (New York, N.Y.)

论题主题:

Advertising.

中图法分类号:

F713.8

书目附注:

Includes bibliographical references and index.

原版附注:

Reprint. Originally published: Prentice Hall, c1976 13th ed. 0133488306. 0536593051.

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