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题名/责任者:

The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook.

出版发行项:

New York : Harper & Row, c1986.

ISBN:

0060155221

载体形态项:

xiv, 235 p. ; 25 cm.

个人责任者:

Rodgers, F. G. (Francis G.)

附加个人名称:

Shook, Robert L., 1938-

团体名称主题:

International Business Machines Corporation.

论题主题:

Marketing-Case studies.

论题主题:

Computers-Marketing-Case studies.

论题主题:

Electronic office machines-Marketing-Case studies.

中图法分类号:

F224

一般附注:

Includes index.

豆瓣简介：