MARC状态：审校 文献类型：西文图书 浏览次数：22
- 题名/责任者:
- Marketing / Eric N. Berkowitz ... [et al.].
- 版本说明:
- 5th ed.
- 出版发行项:
- Boston, Mass. : Irwin, c1997.
- ISBN:
- 0256189684
- 载体形态项:
- xxxii, 736 p. : ill., col., col. maps ; 28 cm.
- 补编/特辑:
- The Wall Street Journal applications in marketing for use with Marketing 5th ed. Boston : Irwin, 1997. 0256205876
- 附加个人名称:
- Berkowitz, Eric N.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references (p. 674-695) and indexes.
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